Identity Redesign,  collateral design and social media design for Seattle-based fashion designer, Chany Venturini.

Chany Venturini is a women’s couture designer in the Seattle area.  Her designs are custom, high-end and detailed.  Venturini has graced runways locally and internationally appearing at Vancover Fashion week, IDRS, Bellevue Fashion Week and IDRS.

Venturini is most comfortable behind the sewing machine and as such, many of her homemade designs didn’t reflect the luxury nature of the products that she was making.  As a newer designer, it was important that her logo design reflected the quality and construction that she uses in her garments.

A technical challenge for working with her garment photos, was that many of the images came from shows themselves.  Some of this proved advantageous in terms of lighting, but many of the photos were taken through means of amateur photography or cameras on phones.

My first role partnering with Venturini was to redesign the logo. With little additional direction, with the exception of wanting some subtle hint at her religious devotion, I set out to make her mark.

After the mark was made, Venturini has contracted me for several other projects from creating images for her social media accounts and making placard handouts to be given out at shows.